“The Golden Circle Exercise was a really hard module — it took a lot of self-reflection. But I'm so pleased with the results. I refined my why in a way I hadn't considered, and now I want to update all my marketing materials and website because it does an exceptional job affirming who we are.”
For Local Business Owners Tired of Going It Alone
EscapeBSthe
Love Your Business Again.
A practical operating system and peer community for local business owners who want control, clarity, and growth.
Sound Familiar?
You Built Something Real.
But Something's Not Working.
You check email before your feet hit the floor.
First one in, last one out. Your phone buzzes through dinner. You can't remember the last vacation that wasn't interrupted by a 'quick question' from your team.
You've hit a ceiling you can't explain.
You got to $500K, maybe $1M or $2M... but now you're stuck. Working harder isn't working anymore. Something needs to change, but you're not sure what.
Nothing moves without you.
Every decision, every problem, every 'can I ask you something real quick.' It all flows through you. You built a job, not a business. And it's exhausting.
Your spouse is tired of hearing about it.
Your friends don't get it. Your employees can't relate. You're surrounded by people but feel completely alone in the weight you carry every day.
You've tried the courses and coaches.
Read the books. Watched the videos. Maybe hired someone expensive. Pieces helped, but nothing stuck. Nothing connected into a real system you could actually use.
You know there's a better way.
Other businesses figured it out. Why can't you? You're smart, you work hard. But something's missing and you can feel it every single day.
If you nodded at any of these, you're exactly who we built this for.
And you're not alone. Hundreds of local business owners feel the same way.
See Where You StandThe System
Six Pillars. One Complete System.
The ESCAPE Business System integrates everything you need to run AND grow your business. Each pillar builds on the last, creating a complete operating system.
E - ENVISION
Vision, Values & Health Foundation
Build the foundation everything else rests on. Define your vision, core values, and personal health. Without clarity here, nothing else works.
Included: 13 templates including Golden Circle, Vision Triangle, Core Values Framework, S.E.N.T. Operator Readiness
S - STRATEGY
Competitive Positioning & Planning
Find your competitive sweet spot. Position your business where you can dominate locally. Create a one-page strategic plan that guides every decision.
Included: 13 templates including Positioning Diamond, Hedgehog Concept, One-Page Domination Plan
C - CONNECTION
Marketing, Sales & Relationships
Build your marketing and sales engine. Attract ideal customers, convert them consistently, and create systems for referrals and retention.
Included: 15 templates including Local Advantage Content System, Connection Discovery Method, Allan Dib 1-Page Marketing Plan, Review Generation
A - ACCOUNTABILITY
Execution & Team Performance
Build a team that handles day-to-day execution while you lead. Create meeting rhythms, hire right, and develop leaders you can trust to make the call.
Included: 15 templates including Weekly Sync Agenda, Hiring Blueprint, Team Health Framework, ESCAPE 4R Process
P - PROFIT
Financial Mastery & Optimization
Know your numbers cold. Implement Profit First, optimize pricing, and build financial clarity so you're never surprised.
Included: 12 templates including Financial Command Center, Profit First Setup, Pricing Strategy Calculator
E - EXPAND
Systems, Scaling & Freedom
Build systems that create freedom and value. Document processes, delegate effectively, and create a sellable asset.
Included: 13 templates including Scale Path, Time Liberation Audit, Sellability Scorecard
75
TEMPLATES
6
PILLARS
14
PROPRIETARY TOOLS
24/7
AI BUSINESS COACH
See It In Action
Your Command Center for Business Growth
Everything you need to run and grow your business, all in one place.
The ESCAPE Dashboard
Track your progress across all 6 pillars
The Complete Offering
Three Parts. One System.
Most programs give you a course and wish you luck. The Unlocal gives you the tools, the system, and the community to actually build it.
The OS
The System
Your command center. Build your foundation, then manage daily and weekly operations in one place.
- BUILD Mode: Get clear on vision, strategy, and systems
- RUN Mode: Scorecards, meetings, and accountability
- AI Business Coach: Trained on the full system + your business, 24/7
- Progress Tracking: See exactly where you stand
The Guide
The Tools
75 templates that do the thinking for you, plus a growing library of printable assets. Real frameworks that walk you through the decisions that matter.
- Positioning Diamond: Find your competitive edge
- Financial Command Center: Know your numbers cold
- Hiring Blueprint: Build a team that executes
- Plus 73 more across all 6 pillars
The Tribe
The Community
Your spouse is tired of hearing about it. Your employees don't get it. Join founders who actually understand.
- Peer Accountability: Real support from real owners
- Shared Wins & Challenges: You're not alone anymore
- Shane in the Community: Direct access to the founder
- Local Business Focus: People who get your world
Prefer to listen?
ESCAPE explained — in podcast form
Two hosts walk through the ESCAPE Business System in podcast form. Pick the version that fits your time — a 90-second summary or the full 20-minute deep dive.
0:001:29
Why this exists
I Built This Because I Needed It
Shane Chapman · Founder, The Unlocal
My business partner and I started a building materials company with $5,000. Over the years we've sold over $42 million and expanded to multiple locations.
But for years, it nearly broke me.
I was trapped — 60+ hour weeks, missing family dinners, checking email at 5am because I couldn't sleep. On the outside it looked like success. On the inside, I was exhausted, overwhelmed, and alone.
So I tried everything.
There are incredible business books. Excellent business coaches. Powerful apps and tools. Each one is great at what it does, and I'm grateful for every resource I learned from along the way.
But here's what I kept running into: they're scattered. The systems live in books. The coaching lives with a coach. The tools live in different apps. To get the whole picture, you have to be a customer of half a dozen things — and the cost adds up fast.
I wanted one place where the systems, the tools, AND the coaching lived together — designed for each other, in the same platform, for one price.
That didn't exist. So I built it.
ESCAPE is the one system I wished existed when I needed it most — the work other resources do great, brought together in one place.
ESCAPE gives you all three
The Systems
14 proprietary frameworks across 6 pillars — the same playbooks that pulled me out.
The Tools
The whole app — 75 templates to BUILD the system, plus a growing library of printable assets, meeting cadences, issues, goals, and scorecards to RUN it every week.
The Coaching
An AI coach that knows the system + a community of owners doing the same work.
What members are saying
Real quotes from owners building the system right now.
“The encouragement and shared ideas with business owners pulling in the same direction — that's huge. I love our business, and I love talking about business with others who get it.”
“Thanks for the nudge — almost finished the first pillar and have scheduled 30–60 minutes each day to work on the rest. Please keep sending these to keep us accountable and get the most out of what you have built.”
Honest Talk: ESCAPE Isn't For Everyone
We'd rather you know upfront if this isn't a fit.
This is NOT for you if...
- You're looking for a get-rich-quick scheme
- You want someone to do the work FOR you
- You're not willing to implement and take action
- You think you already have all the answers
- You're under $250K revenue (you're not ready yet)
- You want motivation speeches, not actual systems
This IS for you if...
- You've built something real but feel stuck
- You're willing to implement a proven system
- You want systems and tools, not just inspiration
- You're open to learning from others who've been there
- You're doing $250K-$10M and ready to level up
- You want to build something sellable, not just survivable
Still here? Good. You're our people.
The Real Math
How Does This Compare?
You have options. Here's an honest look at what they cost and what you actually get.
EOS Implementer
$3K-$5K/mo
Business Coach
$1K-$5K/mo
ESCAPE System
$197-$997/mo
Operations framework
Varies
Marketing & sales system
Varies
Implementation tool included
75 business templates
AI business coach
Community support
Month-to-month (no contract)
Varies
Under $500/month option
EOS
Coach
ESCAPE
Price
$3-5K
$1-5K
$197+
Operations
~
Marketing & Sales
~
Implementation Tool
75 Templates
AI Coach
Community
No Contract
~
Under $500/mo
We're not saying those options are bad.
EOS is excellent. Great coaches exist. But they cost 10-50x more, and most local businesses doing $250K-$10M can't justify that investment yet. ESCAPE gives you the same caliber of business operating system at a fraction of the cost, so you can grow into those options later if you want.
See all detailed comparisonsInvestment
Choose Your Level of Support
All tiers include full access to the ESCAPE Business System, templates, and community. Choose the level of coaching that fits your needs.
MonthlyAnnual
Accelerator
Build your foundation
Get clear on your business fundamentals and build the systems foundation you've been missing.
50% off · 2 months
Was $197/mo
$99CAD/mo
Save $98/mo for 2 monthsYour card is charged 50% of the monthly rate today and again in 30 days. Starting month 3, you'll be billed the full monthly rate. Cancel anytime from your account.
- 75 interactive business templates
- 14 proprietary frameworks
- Complete Business Plan export
- 6 Business Playbooks (Envision, Strategy, Connection, Accountability, Profit, Expand)
- Progress tracking by pillar
- PDF exports
- Bi-weekly group coaching calls
- Private community (Shane active)
Coupon applies at checkout — click Apply.
Most Popular
Elite
Run your business
Execute with weekly rhythms, scorecards, and team accountability for real traction.
50% off · 2 months
Was $497/mo
$249CAD/mo
Save $248/mo for 2 monthsYour card is charged 50% of the monthly rate today and again in 30 days. Starting month 3, you'll be billed the full monthly rate. Cancel anytime from your account.
Everything in Accelerator, plus:
- Full RUN mode access
- Scorecard & metrics (13-week trends)
- Quarterly Goals
- Meeting runner (7 types)
- Team management & permissions
- ESCAPE AI Business Coach (unlimited)
Coupon applies at checkout — click Apply.
Limited Spots
Inner Circle
Personal coaching
Get direct access to Shane for personalized guidance and faster decisions.
$997CAD/mo
Limited Enrolment
Maximum 20 total clients — weekly 1-on-1 time with Shane doesn't scale past that.
Everything in Elite, plus:
- Weekly 1-on-1 with Shane
- Direct chat access
- Personalized action plans
- Priority support
- Early feature access
- Quarterly planning option
Risk-Free Guarantee
Cancel anytime. No long-term contracts. Keep all your work if you decide to leave.
Month-to-month billing • No setup fees • All prices in Canadian dollars (CAD)
Your call host
Shane Chapman
Founder, The Unlocal & ESCAPE Business System
One last thing
Book a Free Discovery Call
Not sure if ESCAPE is the right fit? Book 15-30 minutes with me. No pitch. I'll learn about your business and tell you honestly whether ESCAPE is what you need — and if it isn't, I'll point you to free resources that might be.
- 15-30 minutes, no obligation. Real conversation, not a sales call.
- Honest fit check. If ESCAPE isn't right for you, I'll tell you.
- Walk away with clarity. Either way, you'll know your next move.
Real calendar. Real conversation. No long-term contracts ever.