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Honest Comparison
An honest comparison to help you choose the right system for your business. We'll show you where each excels so you can make the best decision.
Built to Sell
$0-$5,000+
ESCAPE
$197-$997/month
Operations framework
Marketing system
Sales system
Implementation tool included
Business templates (76+)
AI business coach
Community support
Month-to-month option
Under $500/month option
Exit planning framework
Sellability assessment
Day-to-day business operations
Best For
Business owners planning an eventual exit
Local businesses doing $200K-$20M in annual revenue
Built to Sell started as a business parable by John Warrillow that teaches owners how to transform their company from one that needs them to one that can run and be sold without them. The core methodology focuses on three key principles: productizing your service (creating a standardized offering), building a sales team that can sell without you, and establishing recurring revenue. Warrillow also hosts the Built to Sell Radio podcast interviewing founders who have successfully exited, and offers coaching and assessment tools through the Built to Sell platform.
ESCAPE is a comprehensive business system that combines operations, marketing, and sales into one integrated platform. It includes 76+ interactive templates, an AI business coach, implementation tools, and a community of local business owners.
Creating a business that can thrive without you
Price
$0-$5,000+
Book is $20-30; coaching/courses vary widely
Contract
Varies (book is one-time, coaching varies)
Best For
Business owners planning an eventual exit
5-100 employees
The complete business operating system for local businesses
Price
$197-$997/month
Cancel anytime, no long-term contracts
Contract
Month-to-month
Best For
Local businesses doing $200K-$20M in annual revenue
2-50 employees
ESCAPE is a complete business system, not just exit planning
ESCAPE covers operations, marketing, sales, team, and finance
ESCAPE includes 76+ templates including exit planning AND day-to-day operations
ESCAPE provides implementation tools, not just concepts from a book
ESCAPE helps you build a sellable business by actually systematizing everything
ESCAPE includes the Sellability Scorecard and Exit Planning Timeline built in
Join local business owners who are building real systems and getting real traction with the ESCAPE Business System.
Month-to-month. Cancel anytime. No long-term contracts.